Crisis Management

Every crisis is different and not every negative comment or defamatory image calls for company-wide action. We utilize an escalation process via email, text, and/or phone call. Escalations are a vital role in social media to alert clients, agency partners, or client contacts of potential issues. So make sure to identify what a potential crisis looks like for your company or brand. The examples below outline the standard "crisis management" scenarios we typically monitor for:

• Customer Injury/Sickened/Hospitalized by food or drink served at your establishment.
• Food/Product/Store Safety.
• Hate speech or offensive images/comments on your social media pages.
• Injury caused by your product.
• Known Celebrity or Brand mentions your brand or company positively or negatively.
• Mentions or planned protests or activities to promote union/labor groups or other activist groups.
• Multiple questions on the same item.
• Multiple reports of account hacking.
• Offensive product listing.
• Parking lot safety.
• Pest activity.
• Precariously placed store displays.
• Product recalls.
• Reports of skimmer fraud.
• Site errors, typos, inaccurate information or pricing.
• The threat of harm to self or others.
• Threats of legal action.
• Vehicle or other property damaged at your establishment.
• Violence/Security Concern.
• Website Issues/Multiple reports of site outages.

Platforms supported: Facebook, Instagram, Twitter, YouTube,  Google My Business, Pinterest, LinkedIn, Vimeo, eBay, Discussion Forums, Blogs.  Don't see your platform? Just ask!

Estimated cost: $349.00 - $999.00 monthly.